Night-time visibility

BikeAlive is much more visible at night* than a single flashing tail light. Above all, it is easily seen even against oncoming headlights which otherwise may mask a cyclist for overtaking traffic. Note that the cars keep well clear of the cyclist.
The BikeAlive auxiliary headlight accentuates the presence of the rider to meeting traffic to dissuade overtaking and a possible head-on collision

Day-time visibility

BikeAlive is not just a night time Safety Device. The Super-Bright stalk and LEDs are visible even in full daylight.

TVNZ Breakfast, 27 April 2009

This is the 54rd time this demonstration has been performed on this wand

* Some LED flashes may appear to be missing in the 3 videos. This is due to the shutter speed of the camera.